About

Victoria Schneyer is a strategic retail design leader and Head of the adidas Global Retail Design Team, passionate about creating spatial environments that connect brands with consumers and drive commercial success. With a strong focus on retail and wholesale design, she translates brand identity into immersive, experience-driven spaces that balance innovation with business impact.

Known for her resilience and adaptability, Victoria expertly manages complex projects and budgets, ensuring timely delivery and efficient resource allocation while navigating organisational change. She keeps teams aligned and focused on future growth, developing compelling design narratives that enhance customer engagement, optimise consumer journeys, and deliver measurable sales results.

Her goal is to craft environments that are both visually inspiring and commercially effective—building authentic connections that fuel brand loyalty and long-term business performance.

https://www.linkedin.com/in/vicischneyer/

CURRICULUM VITAE

SINCE FEB 2025: ADIDAS — VP GLOBAL RETAIL DESIGN & CONSUMER EXPERIENCE | HERZOGENAURACH, GERMANY
2022 - JAN 2025: HUGO BOSS — VICE PRESIDENT GLOBAL STORE DESIGN | METZINGEN, GERMANY
2021-2022: ADIDAS — GLOBAL SENIOR DIRECTOR RETAIL CONCEPTS CREATION | HERZOGENAURACH, GERMANY
2015-2021: ADIDAS — GLOBAL DIRECTOR RETAIL CONCEPTS CREATION | HERZOGENAURACH, GERMANY
2011 - 2015: DESIGN CLARITY — DESIGN DIRECTOR | RETAIL & HOSPITALITY DESIGN | SYDNEY, AUSTRALIA
2009 - 2011: STUDIO FOURTEEN — CO-OWNER  | BRAND DESIGN AGENCY | SYDNEY, AUSTRALIA
2008 - 2009: ARC3D COMMUNICATIONS — LEAD DESIGNER | EXHIBITION DESIGN | SYDNEY, AUSTRALIA
2006 - 2008: INTERIOR DESIGNER — FREELANCE DESIGNER, CLIENTS IN GERMANY & AUSTRALIA
2005 - 2006: WHO INTERIOR ARCHITECTURE — INTERNSHIP | SYDNEY, AUSTRALIA

EDUCATION: 
ENGINEER OF INTERIOR ARCHITECTURE, Diplomingenieur (Dipl.-Ing.) Innenarchitektur
UNIVERSITY OF APPLIED SCIENCES COBURG, GERMANY
 

AWARDS:
2022 Winner - FRAME AWARDS CLIENT OF THE YEAR award, Winner with adidas LINK
2020 World Retail Awards, Winner adidas LDN Flagship
2015 Australian DULUX Colour Awards, Finalist Commercial Interior Public Space and Hospitality, DIN TAI FUNG MIRANDA, SYDNEY
2014 Australian Interior Design Awards IDEA, Shortlisted – Hospitality, CENTRAL KITCHEN, CENTRAL PARK SYDNEY